About Us – How Bobatrade Revolutionized the Market
Our experience in the Bubble Tea industry didn’t begin with Bobatrade. As early as 2019, we operated our own Bubble Waffle store, where we sold Bubble Tea and firsthand experienced the industry's challenges: suppliers with rigid minimum order quantities, long delivery times, and inflated prices due to middlemen.
In 2022, we founded Bobatrade with a clear vision: to create a purchasing model that finally offered flexibility and efficiency to Bubble Tea businesses. Instead of relying on a rigid wholesale concept requiring pallet-sized orders, we became the first supplier in Europe to introduce a new system:
✔ No MOQ – Orders starting from just one carton
✔ Multi-brand shop instead of single-manufacturer offerings
✔ 100% digital ordering process with instant invoicing & shipping confirmation
✔ Fastest delivery times – Free shipping within Germany, EU-wide from €1,500
✔ Price guarantee through direct imports, eliminating middlemen
However, Bobatrade was more than just an online shop – we built our market presence 100% through direct sales. Using a structured telephone sales strategy, we proactively reached out to Bubble Tea businesses, presented our concept, and within a short time, built the largest B2B customer network in the European Bubble Tea industry.
Thanks to this strategy, we quickly captured 50% market share in Germany, making us the market leader in Europe.
The Taiwan Trip & The Next Growth Phase
To secure the best purchasing prices in the industry, our management team traveled to Taiwan in May 2023. There, we established personal trade relationships with the five largest manufacturers in the industry, securing exclusive purchasing conditions. This enabled us to ensure sustainable market stability with consistently low prices – a competitive advantage no other European supplier has been able to match.
From Expansion to Large-Scale Wholesale Specialization
From the very beginning, our product range included not only Tapioca, Popping Boba, and syrups but also To-Go cups, straws, and sealing machines, which are essential for any Bubble Tea business.
In 2024, we decided to optimize our product overview by creating separate shop sections for To-Go packaging and Asian food products. However, our core focus always remained Bubble Tea. Since 2024, we have focused exclusively on large-scale and pallet-based wholesale, allowing us to offer our customers the best possible purchasing conditions. Our current online shop serves as a clearance platform for remaining stock.
Our Greatest Asset: The Strongest B2B Customer Network in Europe
Bobatrade did not grow through online advertising or passive orders – but through structured telephone sales. We personally reached out to every relevant Bubble Tea operator in Germany and Europe, presented our concept, and built long-term business relationships through our attractive purchasing conditions.
Our direct access to the market is what makes Bobatrade unique. No other supplier has a B2B customer network comparable to ours in the European Bubble Tea industry.
Best regards
Your bobatarde team